Celeste Florals Logo Design

Celeste Florals, a masterpiece in graphic design, stands as a visual narrative meticulously tailored for a revolutionary mobile sales app redefining the bouquet market. This portfolio entry peels back the layers, unveiling the nuances behind its nomenclature, typography, symbolism, and mission.

Typography:

At the heart of Celeste Florals' visual identity is an intentional typography selection. "Celeste" graces the design in a handwritten script font, exuding sophistication and femininity. This script captures the graceful curves found in nature, mirroring the organic beauty of flowers. In contrast, "Florals" takes on an all-cap, imperfect handwritten font, celebrating the natural irregularities in flowers that make each blossom distinct and exquisite.

Symbolism:

The logo transcends a mere visual representation; it is a symbolic narrative. The interplay of

script and imperfect fonts mirrors the duality of nature – the refined elegance of a blooming

flower alongside the imperfect charm that makes each blossom unique. The cream color,

carefully chosen for its elegance and refinement, contributes to the logo's sophisticated

aesthetic and ensures seamless readability on darker backgrounds, embodying the brand's

commitment to premium quality and tailored service.

Mission:

Celeste Florals is on a mission to revolutionize the bouquet market by placing customization at the forefront. Our app offers users the canvas to craft their unique floral symphony. Through an intuitive interface, users can handpick and arrange blossoms, creating personalized bouquets that tell their own story. Celeste Florals endeavors to provide not just an app but an immersive experience, empowering users to explore and express their individuality through the art of floral design.

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2023

Jennifer Castracane