Coop Logo Design

The Coop logo is a visual embodiment of the app's mission of inclusivity and safety, carefully crafted to convey a sense of community and shelter. The name "Coop" serves as a double entendre, drawing inspiration from the term co-op, an organization for the collective benefit of its members, and coop, an enclosure offering refuge from adverse conditions.

Typography:

The 'c' and 'p' in Coop are elegantly designed with a round sans-serif font, lowercase and colored in #000000 (black). This deliberate choice aims to evoke a sense of approachability and warmth while maintaining a modern aesthetic. The lowercase letters emphasize a relaxed and non-threatening atmosphere, inviting users to engage freely within the community.

Symbolism:

The two 'o's in Coop are ingeniously shaped into an infinity sign, utilizing the vibrant

colors #C73CA8 (fuchsia) and #3CBEC7 (teal). This choice not only visually signifies

the limitless support within the Coop community but also pays homage to the autism

awareness symbol, an influential source of inspiration. This connection emphasizes

Coop's roots as a supportive space for autistic communities and its evolution to

embrace a myriad of underrepresented groups.

Mission Reflected:

The Coop logo is more than just a visual identity; it's a reflection of the app's core values. The combination of colors, symbols, and typography seamlessly communicates a space of shelter, unity, and support. It stands as a testament to the app's evolution from its origins as a community for autistic individuals, showcasing its ongoing commitment to fostering diverse and welcoming spaces for all underrepresented communities.

2023

Jennifer Castracane